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Revealing Animo’s new coffee machine

Multiple output blends for the OptiMe.

Animo is a manufacturer of high quality coffee brewing systems.

Their new OptiMe coffee machine is a compact sized highly configurable machine.Customers can customize the components, color and materials.

Studio Keper has produced product stills, configurator and an animation for their launch site.

A configurator with possiblities

The coffee machine has a high level of personalization. Different modules can be attached and the front , side- and deco panel can be adjusted by the client.

This creates 432 possible combinations, all of these are covered in an online configurator.

The configurator includes an embedded system for: 

-Requesting information of the currently selected machine.

-Social media sharing buttons.

-Saving an image option of the  selected machine to your device.

Product stills

Animo’s goal was to display the machine in different user environments. In order to achieve this in a realistic way we shot 360 degree images at the different locations and used this to cast realistic light and reflections on the CAD-model.

A single shot animation
showing the usp’s

We made an animated short movie focussing om the reveal, theadd-ons and customization of thepanels . We did so by using a single pan shot.

   play / pause

PROJECT: product configurator

  keper  / projects

product configurator

product configurators for viewing customizing and ordering product variations.
These configurators are build in javascript and work on every platform and can be static or animated.

360 configurator

click / drag / swipe in window

configurator +

for coffeemachines we made an online configurator for their new optiMe model

– step by step menu for options
– configuration saving
– save snapshot of configuration
– info request on chosen  configuration