Revealing Animo’s new coffee machine
Multiple output blends for the OptiMe.
Animo is a manufacturer of high quality coffee brewing systems.
Their new OptiMe coffee machine is a compact sized highly configurable machine.Customers can customize the components, color and materials.
Studio Keper has produced product stills, configurator and an animation for their launch site.
A configurator with possiblities
The coffee machine has a high level of personalization. Different modules can be attached and the front , side- and deco panel can be adjusted by the client.
This creates 432 possible combinations, all of these are covered in an online configurator.
The configurator includes an embedded system for:
-Requesting information of the currently selected machine.
-Social media sharing buttons.
-Saving an image option of the selected machine to your device.
Product stills
Animo’s goal was to display the machine in different user environments. In order to achieve this in a realistic way we shot 360 degree images at the different locations and used this to cast realistic light and reflections on the CAD-model.
A single shot animation
showing the usp’s
We made an animated short movie focussing om the reveal, theadd-ons and customization of thepanels . We did so by using a single pan shot.
