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Revealing Animo’s new coffee machine

Multiple output blends for the OptiMe.

Animo is a manufacturer of high quality coffee brewing systems.

Their new OptiMe coffee machine is a compact sized highly configurable machine.Customers can customize the components, color and materials.

Studio Keper has produced product stills, configurator and an animation for their launch site.

A configurator with possiblities

The coffee machine has a high level of personalization. Different modules can be attached and the front , side- and deco panel can be adjusted by the client.

This creates 432 possible combinations, all of these are covered in an online configurator.

The configurator includes an embedded system for: 

-Requesting information of the currently selected machine.

-Social media sharing buttons.

-Saving an image option of the  selected machine to your device.

Product stills

Animo’s goal was to display the machine in different user environments. In order to achieve this in a realistic way we shot 360 degree images at the different locations and used this to cast realistic light and reflections on the CAD-model.

A single shot animation
showing the usp’s

We made an animated short movie focussing om the reveal, theadd-ons and customization of thepanels . We did so by using a single pan shot.

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